Sales & Marketing

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No professional group is more interested in the workings of the human mind than writers of fiction. Novelists as different as David Lodge, Jonathan Franzen and Ian McEwan have turned to the language of neuroscience in exploring venerable ideas about human experience. Even those writers without any overt interest in the mind sciences face the daily challenge of representing human consciousness on the page. The problem with mental states, for writers as much as for psychologists, is that they are ...

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What Do We See?

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1. These days it seems like ideas are everywhere. If you are not ready and constantly fueling your business with breakthrough ideas, then your competitors will pass you at great speeds. The 2 biggest reasons for failure in business today are no implementations of new ideas and the failure to follow through with them. A consultant can help you analyze and, correct your business practices, critical thinking, inefficiencies, and your systems holes.

2. As a consultant, I find that top-down communications ...

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