The Cognitive Mind at Work
No professional group is more interested in the workings of the human mind than writers of fiction. Novelists as different as David Lodge, Jonathan Franzen, and Ian McEwan have turned to the language of neuroscience in exploring venerable ideas about the human experience. Even those writers without any overt interest in the mind sciences face the daily challenge of representing human consciousness on the page. The problem with mental states, for writers as much as for psychologists, is that they are unobservable. Confronted with the task of portraying the unportrayable, writers do what scientists do: they build models and reason from analogy. Writers’ most powerful tool in this respect has been a metaphor, the likening of mental processes to non-mental, usually physical, entities.
But have these metaphors kept pace with the advances made by cognitive scientists? Can literary metaphors of the cognitive mind shed light on our unspoken assumptions about what goes on in our brains?
How does the cognitive mind create ideas?
Just like a lightbulb, a bright idea pops out once the brain is turned on. However, ideas may come out when the mind is unconscious. More often, we consciously use our cognitive mind to squeeze out those creative ideas that we need. How come they don’t pop out the way we expected it?
According to a number of studies, different parts of the brain work to spark an idea, a notion, or an inspiration.
A musical composer is able to write a great composition when he’s inspired to do so. It may start in a certain part of the brain which may be different from how the way a mathematical concept is designed. Our thinking process or idea generation can be influenced by the neutral events occurring inside our brain. Are we talking about ‘neurons’ power at work?
In a way, we can say “YES”. But this working power of the cognitive mind requires more brain research to detect an isolated thought or idea. If only we can detect when the idea is coming through scientific data, then we can be able to infer exactly what is in a person’s mind. With that said, mind-reading is hypothetically possible but with an intimidating challenge.
The Cognitive Mind of an Entrepreneur
The entrepreneurial mindset is anchored on providing solutions and value to help the customers in need. It’s like a lifestyle to apply on a daily basis and it’s a challenge to face by every entrepreneur. The need to activate cognitive thinking is to improve the skillset, think of new solutions, generate new ideas, and feel confident despite the risk and uncertain situations. This is how in some a cognitive mind is put at work.
The entrepreneurial mindset is about a certain way of thinking — it is about the way in which you approach challenges and mistakes. It is about an inherent need to improve your skill set and to try and try again.
But why is this important?
The entrepreneurial mindset is what you need to propel yourself forward. This mindset can dim as you get entrenched in the daily grind of entrepreneurship. But by making an effort to embody this mindset, you position yourself to meet everyday challenges and experience growth.
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