Rob Arthurs, a distinguished figure in entrepreneurship, boasts two decades of experience as a pioneering Canadian-certified business coach since 1999. Labeled the “Business Mechanic,” Arthurs has earned his repute as a transformative guide for businesses navigating growth. His recent rural sojourn with his entrepreneur wife brought forth a pivotal realization that ignited his mission.

Back in North Vancouver after a profound three-month rural exploration, Arthurs witnessed the pandemic’s brutal blow to small enterprises. The struggle etched in his memory highlighted rural Canada’s entrepreneurial resilience amid the crippling aftermath of Covid-19. Collaborating with colleagues internationally, Arthurs unearthed a universal truth—rural businesses globally were grappling with the pandemic’s aftermath, not only were businesses closing but many Chambers of Commerce were on the verge of closure or restructuring, and they are considered the business leaders.

Yet, within the challenges, Arthurs saw a beacon of hope. He recognized the dormant potential within these communities and their dire need for change, given the youth exodus to urban hubs. Drawing upon his invaluable experience orchestrating remarkable success during the 2010 Olympics where he taught businesses including hundreds of rural businesses how to access the business opportunities from the games.